Change oval size visual basic power pack

Firstly, unlike many other products where the packaging is discarded after opening, smokers generally retain the cigarette pack until the cigarettes are used and keep the pack close by or on their person. In the case of cigarettes, however, packaging is even more critical for several reasons. 4 As a crucial part of the both the product and promotion, packaging assists consumers to select among other relatively homogenous products.Д¬igarette packaging is no exception. The often cited вЂњfour PsвЂќ of marketing-price, promotion, product, and placement-are concepts that summarise the domains of marketing strategy. However, factors such as increased competition and clutter on the retail store shelf have meant that for most products, packaging must perform many sales tasks, such as attracting attention, describing the product, and helping to make the sale. 1вЂ“ 3 Traditionally, the primary function of a package was to simply contain and protect the product. There is a need to consider regulation of cigarette packaging.ДЇor most consumer products, packaging has become an important component of overall marketing strategy. Many smokers are misled by pack design into thinking that cigarettes may be вЂњsaferвЂќ. Systematic and extensive research is carried out by tobacco companies to ensure that cigarette packaging appeals to selected target groups, including young adults and women.Д¬onclusions: Cigarette pack design is an important communication device for cigarette brands and acts as an advertising medium. Documents also reveal the careful balancing act that companies have employed in using pack design and colour to communicate the impression of lower tar or milder cigarettes, while preserving perceived taste and вЂњsatisfactionвЂќ. Market testing results indicate that such imagery is so strong as to influence smoker's taste ratings of the same cigarettes when packaged differently. Results: Documents show that, especially in the context of tighter restrictions on conventional avenues for tobacco marketing, tobacco companies view cigarette packaging as an integral component of marketing strategy and a vehicle for (a) creating significant in-store presence at the point of purchase, and (b) communicating brand image. Methods: A search of tobacco company document sites using a list of specified search terms was undertaken during November 2000 to July 2001. Objectives: To gain an understanding of the role of pack design in tobacco marketing.

Change oval size visual basic power pack